Hence, if timing and deliverability matter to you, select a size that is within the Canada Post postcard. It leads to a slow down in the mailing process. However, if you go for a huge size, Canada Post has to sort and process them separately – as large-sized postcards do not fit in the standard-sized envelope slots and need a different treatment. Hence, to ensure that your postcards are safely delivered, marketers should go for a size that is in accordance with the postcard size in Canada. If you select a very small-sized postcard, there are chances that it gets lost in the shuffle. Note that if you are worried about the previous factor, that is the cost, you can plan your campaign in a way that can give you an improved ROI and eventually cut down the per postcard rates. There are also bigger sizes available if you think your message can go well with the size and help in increasing your ROI. A simple solution is to create and design a postcard that is unique, and pretty much of it depends on the postcard size.Ī 4” x 6” postcard may get its job done and get a few responses, but if you really want to boost engagements and make your postcard attention-grabbing – pick a larger size, say about 6” x 9”. People receive a lot of junk mail which makes it difficult for your postcard to stand out.
This way, you can control your expenses and also guarantee the success of your direct mail campaign. The trick is to stay within the standard postcard size and still make it eye-catching and appealing. Where a large postcard can really look attractive and gather more responses, it can drain up your budget completely, which is why you can’t always select a large size. It can help companies know and understand their marketing possibilities better and take steps to use their complete potential. To avoid this replanning situation, it is advisable to keep the cost element in consideration at all times, in combination with the other factors. In this scenario, you might want to reconsider everything, all over from the beginning.
Sometimes, your messaging may require a postcard mailing size that exceeds your marketing budget. Marketing BudgetĪlthough the focus is more on the messaging, marketers cannot leave out the cost factor. Hence, in order to make a correct decision, always decide on your messaging and design beforehand, as everything about your postcard marketing campaign revolves around these elements. You can get your message and postcard design ready – according to which you can select a size that can go well with the overall postcard layout. The objective of your campaign should be clearly reflected in your messaging – so you absolutely can’t compromise on that. What is your message to the audience? How many words need to be included? Can you wrap it up in a few sentences? These things associated with your messaging should be decided beforehand. Read below to know about the key factors that you should think about when selecting a postcard size in Canada. Hence, make sure that you know about the USPS postcard dimensions and postcard size in Canada and select a proper size – to keep costs under control and maximize results. Moreover, it can also lead to the failure of the campaign. Failing to decide on suitable postcard size for your direct mail campaigns can lead to increased printing and postage costs. While planning a direct mail campaign, the standard postcard dimensions matter a lot because the postage is dependent on this element. Things to be Considered to Select an Ideal Size for Postcards In fact, there are many more factors that need to be carefully considered before you make an ideal choice. The cost factor significantly defines your postcard size.
In direct mail, the focus is on many things. You might not consider the postcard dimensions while sending one to your grandmother who lives a few miles away and would be delighted to get anything in the mail from you. Hence, there are many different sizes that you can look into – depending on your postcard templates and content. With a compact space, postcards can look congested at times. Sending postcards as direct mail pieces is not too complicated if you know about the Canada Post postcard sizes and the available mailing options. Other postcard sizes are 6″ x 9″, 6″ x 11″ are available from PostGrid. It’s the most cost-effective size, as it allows you to qualify for mailing at the Personalized Mail from Canada Post.
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